It's funny, if you don't show it they don't know if you can do it. I'm talking about Art Directors and those who take a portfolio for face value. There have been times when an AD will look at my work and not believe that I "can" or "will enjoy" doing something different. I try to be clear that I'm always open to new ideas and experiences that push me as an artist. For some reason though they don't believe this.
Somewhere along the way people stopped believing that other people wanted to work hard and diversify. It's become a necessary evil. I read on a sign in my neighborhood that said, "Job security is being worth more than you're paid. " It sent a chill down my back to think of the truth in that statement.
So when I go after a job, whether it's for Concept Design, or Storyboards, I try to have on hand examples that are close if not exactly what the client is looking for. This is a lot of work. As I'm constantly reexamining my portfolio and asking myself, "What don't I have?" and "What could be done better?" "What kind of work do I want to do and have I proven I can do it?"
Those are the questions that keep pushing me, hoping that for some reason or another I'm not passed up for somebody else. Don't give an AD an excuse to look any further. With that in mind I'm constantly doing what I can to not get too comfortable with what I do. And yet...I feel my biggest enemy at times is "personal style."
It's funny when I was a younger artist I was told, "Oh don't worry about style, that'll come with more experience...you're putting the cart before the horse." Well it's funny, I have a habit of listening to people who know more than I do and that's what I did. I didn't worry about style. I was more concerned about craft, and foundation skills. Years later, it seems "style" is a preoccupation of many when it comes to hiring artists for "everything". With video games style counts oftentimes over substance, and in many cases...you end up with fluff and no heart.
Without "style" you have to focus on the "content" and by golly that means someone has to work a little bit harder, and stop "creating by committee". It's a lot harder to create entertainment with heart, to be truly creative, but the bottom line is money drives this, and no one wants to get so invested that they end up heartbroken at the end. SO where am I going with this?
Put some flashy bits over some really creative shapes, and add more special effects than Episode I, II & III and maybe you can blind people enough to give you their money for what little you've given them. By the time their senses clear it'll be too late for them to do anything about it. They'll think they saw something really wonderful. But they won't have time to scrutinize it because there will be something "new" and shiny to run after soon enough. Repeat cycle.
If this sounds bitter, please don't misunderstand. It's more sad than anything to me. I worry about the creative consciousness of our culture. I'm concerned that my ideals will not "fit in" with this line of thinking. Ultimately that could mean no work, or, that I have to compromise, or possibly look elsewhere for the kind of work that I want to do.
Unfortunately I don't speak french or japanese...just yet.
=s=